Many organizations neglect their website maintenance as well as social media presence. Social media is often a web based service and can be considered a website as well.
Here are ten good reasons why you should keep your website and social media up to date:
Excellent Customer Service
At the heart of helping others and serving new and potential new customers alike is customer service. A good website serves your customer, making it easier for them to find the information that they need whenever they want to find it, any time of the day or night. The information that they might be looking for include: your latest products, your services, how you can help, whitepapers, videos, pictures, descriptions, relevant news, pricing, company information, answers to common questions and contact information. These are all things that customers are looking for.
With modern database-driven websites and with the constant and rapid change in technology, new vulnerabilities are continuously being found for websites and it’s up to the owner of the site to make sure it stays secure. A hacked website can have a massive impact on your business, causing you to lose online sales, new opportunities and credibility with your existing customers. Monitoring and updating your site are important practices to maintain the security of your website as well as your customer’s information if they make any purchases or submit their details through your website.
By maintaining a design that appeals to your target market, and keeping your website up to date, there is a reason for your customer to revisit and increases the chance of them making purchases and pointing others to your website as an information resource. You can also sell products or services on your website to greatly increase the sales and profits of your business.
Your website is the cornerstone of your marketing, and in order to stay ahead of your competition and keep your sales on track, a strong web presence is very important. When your competitor is just a click away, give them a reason to click and stay on your website by having the best resource possible on the web.
A good website allows your customers to communicate with you in terms of their needs, desires, and feedback on how you can improve your service. It’s no accident that all the biggest brands continuously monitor their performance so that they can improve it. Using your website as a tool for this can be invaluable to make sure you stay on track in serving your customers, by asking users for feedback on your website with regards to different issues.
By having a website as a point of contact, you can save a lot of time for yourself as well as your customers, as instead of a phone call or email they can simply check your website for the information that they need, send a request through a relevant form or make a purchase online.
- Search Engine Optimization
Search engines love fresh content. By keeping your site up to date, you can continuously optimize for the latest trends and rank for the terms your customers and potential customers are looking for.
Maintain and Showcase Industry Knowledge
By maintaining the content of your website as well as your social media, you keep up to date on what is going on in your industry and at the same time, help your customers understand the impact to them.
Using your online presence and conveying your knowledge to others your business can establish thought leadership in your industry, helping others see a vision for their business they can’t find elsewhere, a better way forward, and to demonstrate a true mastery in your field.
And finally, by maintaining your content on the web, you demonstrate a dynamic vibrancy and relevance of your organization, showing that your business is a business with fresh ideas and not someplace full of dusty cobwebs and rigid and inflexible thinking.
Is your website or social media not being well maintained? Is your website badly out of date, needing a refresh in content, design or both? Visual Thinkers has many great options to help you get your website and social media up to date. Check out our package deals that we offer or contact us to discuss your needs!